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<body> <noscript> <div id="resultpage" xmlns="http://www.w3.org/1999/xhtml"> <div id="top"> <h1 xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" xmlns="">AquaBrowser Library ® - Ramsey County Library</h1> <form xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" id="searchform" action="accessible.ashx" method="GET" xmlns=""> <input class="inputfield" size="30" id="q" name="q" value=""></input> <input class="searchbutton" type="submit" value="Search"></input> <input type="hidden" name="cmd" value="find"></input> <input type="hidden" name="rctx" value="AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA"></input> <a href="help.aspx?skin=accessible&uilang=en" target="_blank">Help</a> </form>  <br /> </div> <head> <title>Why smart people make big money mistakes--and how - AquaBrowser Library ® - Ramsey County Library</title> <meta name="keywords" content="
 Belsky, Gary, "></meta> <meta name="keywords" content="AquaBrowser, Medialab, AquaBrowser Library, Search, Discover, Refine"></meta> </head> <body> <div id="fullrecordview"> <div id="content"> <h1>Why smart people make big money mistakes--and how to correct them : lessons from the new science of behavioral economics / Gary Belsky and Thomas Gilovich.</h1> <table class="dtable"> <tr> <th class="key">Authors:</th> <td> <a href="accessible.ashx?q=author:%22Belsky, Gary.%22&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA">Belsky, Gary.</a> <br /> <a href="accessible.ashx?q=author:%22Gilovich, Thomas.%22&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA">Gilovich, Thomas.</a> </td> </tr> <tr> <td colspan="2"> <div class="separator"></div> </td> </tr> <tr> <th class="key">Material type:</th> <td>Book</td> </tr> <tr> <th class="key">Subject:</th> <td> <a href="accessible.ashx?q=subjects:%22Finance, Personal Psychological aspects.%22&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" alt="">Finance, Personal -- Psychological aspects.</a> <br /> <a href="accessible.ashx?q=subjects:%22Finance, Personal Decision making.%22&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" alt="">Finance, Personal -- Decision making.</a> <br /> <a href="accessible.ashx?q=subjects:%22Investments Decision making.%22&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" alt="">Investments -- Decision making.</a> <br /> <a href="accessible.ashx?q=subjects:%22Consumers Attitudes%22&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" alt="">Consumers -- Attitudes</a> <br /> <a href="accessible.ashx?q=subjects:%22Economics Psychological aspects%22&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" alt="">Economics -- Psychological aspects</a> </td> </tr> <tr> <th class="key">Language:</th> <td>English</td> </tr> <tr> <th class="key">Publisher:</th> <td>New York, NY : Simon & Schuster, c1999.</td> </tr> <tr> <th class="key">Description:</th> <td>220 p. ; 25 cm.</td> </tr> <tr> <th class="key">ISBN:</th> <td>0684844931</td> </tr> <tr> <td colspan="2"> <div class="separator"></div> </td> </tr> <tr> <th class="key">Tags</th> <td> <a href="accessible.ashx?cmd=find&q=md_tags:economics&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:14">economics</a>, <a href="accessible.ashx?cmd=find&q=md_tags:finance&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:10">finance</a>, <a href="accessible.ashx?cmd=find&q=md_tags:investing&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:8">investing</a>, <a href="accessible.ashx?cmd=find&q=md_tags:psychology&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:8">psychology</a>, <a 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href="accessible.ashx?cmd=find&q=md_tags:money&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:4">money</a>, <a href="accessible.ashx?cmd=find&q=md_tags:consumerism&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:1">consumerism</a>, <a href="accessible.ashx?cmd=find&q=md_tags:critical+thinking&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:1">critical thinking</a>, <a href="accessible.ashx?cmd=find&q=md_tags:decision&rctx=AAIAAAABAAAAAgAAAF9YAQAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAHHxsaWJyYXJ5L20vcmFtc2V5LWhpcHw1MTAwOTUAAANkZWYAAAEAAAAAAAAAAmVuAAD/////1DQAAAAAAAAAAAAA" title="count:1">decision</a>, <a 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 " xmlns=""> <div> <a href="#syn_toc_toc" class="syndetics_toc_target">Table of Contents</a> </div> </div> <div id="syndetics_main" class="syndetics_main" xmlns=""> <div class="syndetics_item"> <table class="dtable" cellspacing="0"> <tr> <td class="basecolor" colspan="2" id="syndetics_toc_title"> <a name="syn_toc_toc" class="syndetics_toc_anchor"></a> <strong>Table of Contents</strong><div class="separator"></div></td> </tr> <tr> <td colspan="2"> <div id="syndetics_dtoc"> <table id="syndetics_dtoc_table" border="0" width="100%"> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Why Smart People Make Big Money Mistakes</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">An introduction to the new science of behavioral economics.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 1 Not All Dollars Are Created Equal</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">How "mental accounting" can help you save or cost you money.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 2 When Six Of One Isn't Half A Dozen Of The Other</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">How "loss aversion" and the "sunk cost fallacy" lead you to throw good money after bad.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 3 The Devil That You Know</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">How the "status quo bias" and the "endowment effect" make financial choices difficult.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 4 Number Numbness</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">"Money illusion," "bigness bias," and other ways that ignorance about math and probabilities can hurt you.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 5 Anchors Aweigh</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Why "anchoring" and "confirmation bias" lead you to make important money decisions based on unimportant information.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 6 The Ego Trap</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">"Overconfidence" and the price of thinking that you know more than you do.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 7 I Herd It Through The Grapevine</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">"Information cascades" and the danger of relying too much on the financial moves of others.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Conclusion: Now What?</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Principles to ponder and steps to take.</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Postscript: Psychic Income</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Acknowledgments</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> </table> </div> </td> </tr> </table> </div> <br /> </div> </div> <div id="search"> <br /> </div> <div id="footer"></div> </div> </noscript> </body>