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Contagious - AquaBrowser Library ® - Ramsey County Library
Contagious : why things catch on / Jonah Berger.
Popularity -- Economic aspects.
New York : Simon & Schuster, c2013.
viii, 244 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Contributor biographical information
Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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